Those days the #greenclaims are essential and desired by consumers. However, they are not always used correctly.
A few days ago, the European Commission and national consumer authorities published the results of their study on #greenwashing in various business sectors such as clothing, #cosmetics and household appliances. What are the key findings?
➡️In more than half of the cases, the trader did not provide sufficient information for consumers to judge the claim’s accuracy.
➡️In 37% of cases, the claim included vague and general statements such as “conscious”, “eco-friendly”, “sustainable” which aimed to convey the unsubstantiated impression to consumers that a product had no negative impact on the environment.
➡️Moreover, in 59% of cases the trader had not provided easily accessible evidence to support its claim.